World's 100 Largest Advertisers

Notes: 21st Century Fox: Year ended June 2016. Alibaba: Fiscal years ended March 31. Anheuser-Busch InBev: Excludes SABMiller (acquired in October 2016). Astellas Pharma: Fiscal years ended March 31. Advertising and sales promotional expenses. Bank of America: Marketing expenses. Berkshire Hathaway: Estimated total U.S. ad spending. Capital One: Marketing expenses. Charter: Pro forma including Time Warner Cable and Bright House Networks (acquired in May 2016). Citigroup: Advertising and marketing spending. Coty: Year ended June 2016. Excludes ad spending for Procter & Gamble Co.'s beauty-products business, which merged into Coty in October 2016. Deutsche Telekom: Marketing expenses including spending for majority-owned T-Mobile US. Diageo: Marketing costs. Year ended June 2016. Estee Lauder: Year ended June 2016. Honda: Fiscal years ended March 31. Hyundai: Advertisements and sales promotion expenses. JPMorgan Chase: Marketing expenses. Maxingvest: Beiersdorf's worldwide advertising and trade marketing expenses. Maxingvest owns 51% of Beiersdorf. Mazda: Fiscal years ended March 31. McDonald's: Estimated worldwide systemwide ad spending including spending from franchisees and company-owned restaurants. Microsoft: Year ended June 2016. Nike: Year ended May 2016. Nissan: Fiscal years ended March 31. Pernod Ricard: Advertising and promotion. Year ended June 2016. Procter & Gamble: Year ended June 2016. Estimated spending on advertising plus other marketing costs. Seven & i: Advertising and decoration expenses. SoftBank: Fiscal years ended March 31. Ad spending for Sprint Corp. and SoftBank Mobile. Sony: Fiscal years ended March 31. Suntory: Suntory Holdings including Beam Suntory. Takeda: Fiscal years ended March 31. Tata: Fiscal years ended March 31. Tencent: Promotion and advertising expenses. Time Warner: AT&T in October 2016 signed deal to buy Time Warner. Toyota: Fiscal years ended March 31. Tyson: Advertising and promotion expenses. Yili Group: Estimated advertising and promotion expenses. Yum: Estimated worldwide systemwide ad spending including spending from franchisees and company-owned restaurants. Yum Brands in November 2016 spun off China operations as Yum China Holdings.

World's 100 Largest Advertisers

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