Ad Age World's Largest Advertisers by category based on total worldwide ad spending.
World's Largest Advertisers by region and country based on headquarters.
See full ranking of the 100 biggest advertisers: AdAge.com/globalmarketers2022.
More from Ad Age's annual report on global marketers: The Ad Age World’s Largest Advertisers rebounded from 2020 pandemic gloom to 2021 recovery boom, but spending growth slowed in 2022. Rampant expectations of recession presage a rough and rocky 2023.