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World's Largest Advertisers 2022—Category, region and country

Summary tables for world's top advertisers by category and headquarters
By Bradley Johnson, Kevin Brown and Joy R. Lee. Published on December 05, 2022.
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Ad Age World's Largest Advertisers by category based on total worldwide ad spending.

World's Largest Advertisers by region and country based on headquarters.

See full ranking of the 100 biggest advertisers: AdAge.com/globalmarketers2022.

More from Ad Age's annual report on global marketers: The Ad Age World’s Largest Advertisers rebounded from 2020 pandemic gloom to 2021 recovery boom, but spending growth slowed in 2022. Rampant expectations of recession presage a rough and rocky 2023.

Ad Age World’s Largest Advertisers 2022

See ad spending, rankings and analysis for the biggest global marketers
Click here

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Source: Ad Age Datacenter. Ad Age converted non-U.S. currencies at average exchange rates. Numbers rounded.
See expanded ranking of top 100 advertisers and global marketers database (ad spending, key agency relationships, executives and company profiles): AdAge.com/globalmarketers2022.
Also see top 10 advertisers by country: AdAge.com/globalmarketers2022.
Ad Age World's Largest Advertisers by category:
For marketers that operate in multiple categories, Ad Age assigned marketer to its most-advertised category. Ad Age combined personal care and household products categories.
© Copyright 2022 Crain Communications Inc. The data and information presented is the property of Crain and others and is protected by copyright and other intellectual property laws. For personal, non-commercial use only, which must be in accordance with Ad Age's Terms and Conditions at AdAge.com/terms. Archiving, reproduction, re-distribution or other uses are prohibited. For licensing arrangements, please contact [email protected].

Ad Age World's Largest Advertisers 2022

Want to dig deeper? Subscribe to Ad Age Datacenter to access the complete Ad Age World's Largest Advertisers 2022 report online. Ad Age Datacenter subscribers get:
  • Global marketers database with ad spending, key agency relationships, executives and company profiles for the world's 100 biggest advertisers
  • Ad Age Datacenter's exclusive ranking of the 100 biggest spenders, downloadable in Excel
  • Biggest advertisers by country based on measured-media spending
Ad Age Datacenter subscription info: AdAge.com/getdatacenter [email protected] 877-320-1721
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Ad Age World’s Largest Advertisers 2022

See ad spending, rankings and analysis for the biggest global marketers
Click here

In this article:

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Bradley Johnson

Bradley Johnson is Ad Age's director of data analytics. Johnson focuses on data and financial topics related to marketing, advertising and media. Johnson has held Ad Age posts in Chicago, Los Angeles and New York including editor at large, deputy editor, interactive editor, bureau chief and reporter.

 

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Kevin Brown

Kevin Brown is Ad Age's director of data management and runs Ad Age's Datacenter with colleague Brad Johnson. Datacenter products include Leading National Advertisers, World's Largest Advertisers, Agency Report and the Ad Age Fact Packs.

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Joy R. Lee

Joy R. Lee is research editor for Ad Age Datacenter. She focuses on data analysis as it relates to marketers and agencies. A Loyola University Chicago alum, she was previously an editor at Goodman Theatre covering in-house productions and audience engagement initiatives.

 

 

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