Total ad spending for the world’s top 100 advertisers rose 4.9% in 2023.
Total worldwide ad spending for the Ad Age World’s Largest Advertisers top 100 increased 4.9% in 2023, a boost from the modest gain of 2.3% seen in 2022.
Total ad spending for the 100 biggest advertisers reached a record $365 billion in 2023.
Among the top 100 advertisers, 68 increased spending in 2023; 31 decreased spending; and one (Uber Technologies) held spending steady.
More from the World’s Largest Advertisers report: Spending for the top 100 advertisers reached an all-time high in 2023. Consumer packaged goods marketers doubled down with double-digit spending increases. Amazon kept the prime spot among global advertisers.
The Ad Age World’s Largest Advertisers 2024 ranking was published on Dec. 9, 2024.
Ad Age World’s Largest Advertisers 2023
Ad Age World’s Largest Advertisers 2022
The Ad Age Leading National Advertisers 2024 ranking was published on Oct. 28, 2024.
Ad Age Leading National Advertisers 2023
Ad Age Leading National Advertisers 2022
