Influencers & Creators

Creator and influencer trends for brand marketers—Super Bowl edition

Dunkin's Super Bowl collab with Druski, Ulta's New Orleans activation hosted by Chanen Johnson and Poppi’s influencer-led Super Bowl ad are some of this week’s creator economy headlines. (Dunkin,' @alixearle, Ulta Beauty)
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By:
Gillian Follett
February 11, 2025 03:09 PM

Featured Stories

Cannes Lions
How to land your next job at Cannes

The Cannes Lions International Festival of Creativity has historically been a mecca for recruiting, and with the industry grappling with mass layoffs, that aspect will be even more critical this year.

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Lindsay Rittenhouse
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Brand Marketing
Honda strikes L.A. Olympics sponsorship—5 things to know about the deal
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The top 5 creative campaigns to know about right now
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By:
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Food & Beverage
How Slice soda is relaunching with an AI-generated retro radio station
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Jon Springer
How Slice soda is relaunching with an AI-generated retro radio station