Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

A viral video about influencer pay rates, Instacart’s Deuxmoi partnership and influencers walking the red carpet at the Grammys are some of this week’s creator economy headlines. (@bria.stuart, Deuxmoi, USA Today)
GF
By:
Gillian Follett
February 04, 2025 10:00 AM

Featured Stories

Cannes Lions
Cannes Lions predictions—top creatives pick 53 campaigns to win

The Lion hopefuls this year range from a movie and TV captioning innovation to a gloriously unruly TikTok account.

TN
By:
Tim Nudd
Cannes Lions predictions—top creatives pick 53 campaigns to win
Brand Marketing
How Venmo is changing its marketing strategy to embrace commerce
BD
By:
Brandon Doerrer
How Venmo is changing its marketing strategy to embrace commerce
Food & Beverage
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
EW
By:
Erika Wheless
Inside the rise of Uncrustables—marketing gets a boost as adult love for the kids’ snack grows
Cannes Lions
Behind marketers’ agency briefs meant to secure Cannes Lions wins
EL
By:
Ewan Larkin
Behind marketers’ agency briefs meant to secure Cannes Lions wins