Influencers & Creators

Creator and influencer trends brand marketers need to know about right now

A viral video about influencer pay rates, Instacart’s Deuxmoi partnership and influencers walking the red carpet at the Grammys are some of this week’s creator economy headlines. (@bria.stuart, Deuxmoi, USA Today)
February 04, 2025 10:00 AM

Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest developments at the intersection between brands and the creator economy, including new partnerships between brands and creators, notable new features across social media platforms and the growth of creator-led businesses. Sign up for our influencer marketing newsletter here.

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