Super Bowl LVII is behind us, a gladiatorial spectacle that commanded the attention of tens of millions around the world. Last year’s football season was refreshingly unpredictable, the Eagles and Chiefs brought hordes of fans, and guac aficionados never miss the game, all of which drove tune-in.
But for advertisers, does the reach justify the cost?
The price of a Super Bowl spot versus its actual worth is a question debated annually by marketing mavens, but what if we’ve been asking the wrong question all along?
Maybe it’s time to shift our focus away from ads and back to campaigns. (And yes, there is a difference. A big difference.)