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Brand Marketing

KERRY-EDWARDS MAKES BIG HISPANIC AD BUY

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By:
iteinowtiz@crain.com
July 12, 2004 05:00 AM

WASHINGTON (AdAge.com) -- In what it says is the largest Hispanic advertising buy ever made in a U.S. presidential race, the Kerry-Edwards campaign is spending $1 million for a 10-state TV, radio and print campaign.

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