Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Amazon, Target, Ancestry and more
A few highlights: In an Amazon spot, a man gets ready for the holidays with Christmas decorations and a video projector purchased with Amazon Prime shipping. Target promotes a 10%-off deal on Target gift cards this Saturday and Sunday for Target Circle members. And Ancestry says you can find out what traits run in your family with its AncestryDNA service.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Chicago P.D., USA Network
Brand Overview for Last 30 Days
Impressions:
231,751,174
(2% of industry)
Est. TV Spend:
$3,552,344
(3% of industry)
Interruption Rate: 1.34%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: Forensic Files, HLN
Brand Overview for Last 30 Days
Impressions:
1,006,331,973
(45% of industry)
Est. TV Spend:
$5,238,044
(47% of industry)
Interruption Rate: 1.90%
Attention Index: 113 (13% fewer interruptions than avg.)
Premiered on: Way Too Early With Jonathan Lemire, MSNBC
Brand Overview for Last 30 Days
Impressions:
679,788,172
(11% of industry)
Est. TV Spend:
$7,480,880
(14% of industry)
Interruption Rate: 2.17%
Attention Index: 109 (9% fewer interruptions than avg.)
Premiered on: The Top Ten Revealed, AXS TV
Brand Overview for Last 30 Days
Impressions:
2,208,859
(<1% of industry)
Est. TV Spend:
$416
(<1% of industry)
Interruption Rate: 5.01%
Attention Index: 71 (29% more interruptions than avg.)
Premiered on: Mom, Nick@Nite
Brand Overview for Last 30 Days
Impressions:
5,481,952,211
(21% of industry)
Est. TV Spend:
$49,686,068
(24% of industry)
Interruption Rate: 1.75%
Attention Index: 111 (11% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
