Watch the newest commercials from Apple, Wendy’s, Hampton by Hilton and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Apple says, “The future of health is on your wrist” in a fresh 30-second TV cut of an ad that promotes some of the capabilities of Apple Watch Series 8. (A 95-second version debuted on YouTube on Sept. 7.) Fox Sports analyst Reggie Bush hypes the Wendy’s $5 Biggie Bag. And Hampton by Hilton highlights its in-hotel dining options with the help of a fussy 8-year-old girl. See all of Ad Age's 2023 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv Apple Watch: New Things Premiered on: College Football, FOX Brand Overview for Last 30 Days Impressions: 63,959,933 (68% of industry) Est. TV Spend: $2,661,340 (93% of industry) Interruption Rate: 1.72% Attention Index: 123 (23% fewer interruptions than avg.) Hyundai: Your Journey: Every Mile Premiered on: Courtside, Tennis Channel Brand Overview for Last 30 Days Impressions: 2,041,941,132 (9% of industry) Est. TV Spend: $16,837,885 (9% of industry) Interruption Rate: 2.64% Attention Index: 108 (8% fewer interruptions than avg.) Hilton Hotels Worldwide: Waffles Premiered on: College Football, FOX Brand Overview for Last 30 Days Impressions: 1,319,942,406 (39% of industry) Est. TV Spend: $7,741,166 (52% of industry) Interruption Rate: 1.83% Attention Index: 96 (4% more interruptions than avg.) Wendy's: The Reggie Bag Premiered on: Big Noon Kickoff, FOX Brand Overview for Last 30 Days Impressions: 2,759,437,373 (8% of industry) Est. TV Spend: $14,536,491 (9% of industry) Interruption Rate: 1.90% Attention Index: 92 (8% more interruptions than avg.) Verizon: Look What I Got: iPhone 14 Pro Premiered on: Don't Cancel Me With Amara La Negra, Fuse Brand Overview for Last 30 Days Impressions: 2,843,360,475 (18% of industry) Est. TV Spend: $32,450,697 (26% of industry) Interruption Rate: 2.13% Attention Index: 95 (5% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Tracking layoffs and budget cuts How brands and agencies are bracing for a recession Click here

Watch the newest commercials from Apple, Wendy’s, Hampton by Hilton and more

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