Watch the newest commercials from AT&T, Sony, T-Mobile and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Sony positions itself as a “creative entertainment company with a solid foundation of technology.” Snoop Dogg stars in another of a series of T-Mobile spots (and Patrick Mahomes makes a wordless cameo appearance). And Tim Tebow helps AT&T promote its guarantees surrounding connectivity, deals and service. Read Ad Age’s 2025 predictions stories here Today's TV Ad Highlights Data provided by iSpot.tv AT&T Wireless: Not Guaranteed: QB Accuracy Premiered on: Good Morning America, Brand Overview for Last 30 Days Impressions: 1,311,080,946 (9% of industry) Est. TV Spend: $26,964,994 (13% of industry) Interruption Rate: 2.31% Attention Index: 143 (43% fewer interruptions than avg.) Sony Corporation: Creative Entertainment Company: Film Premiered on: PGA Tour Golf, Golf No airings data over the last 30 days; visit iSpot.tv for brand data going forward. AT&T Wireless: Not Guaranteed: The Right Rental Car Premiered on: World's Dumbest ..., truTV Brand Overview for Last 30 Days Impressions: 1,311,080,946 (9% of industry) Est. TV Spend: $26,964,994 (13% of industry) Interruption Rate: 2.31% Attention Index: 143 (43% fewer interruptions than avg.) Toyota: In Case You Didn't Know Premiered on: NBA Basketball, ESPN2 Brand Overview for Last 30 Days Impressions: 1,725,806,823 (8% of industry) Est. TV Spend: $26,675,729 (8% of industry) Interruption Rate: 3.16% Attention Index: 118 (18% fewer interruptions than avg.) T-Mobile: Highlight of the Day: iPhone 16 Premiered on: Throwback Thursday Videos, CMTV Brand Overview for Last 30 Days Impressions: 2,337,310,377 (16% of industry) Est. TV Spend: $38,268,684 (19% of industry) Interruption Rate: 2.25% Attention Index: 130 (30% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from AT&T, Sony, T-Mobile and more

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