Watch the newest commercials from Avocado, Disney+, NBA 2K24 and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: 2K Games hypes NBA 2K24 with a little help from Sabrina Ionescu and Donovan Mitchell. Disney+ says, “Great stories live forever.” And bedding brand Avocado promotes its Eco Organic Mattress. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here Today's TV Ad Highlights Data provided by iSpot.tv Nike: The Peg Shop: Gone Running Premiered on: Track and Field, CNBC Brand Overview for Last 30 Days Impressions: 28,684,648 (1% of industry) Est. TV Spend: $216,270 (1% of industry) Interruption Rate: 2.70% Attention Index: 110 (10% fewer interruptions than avg.) 2K Games: NBA 2K24 Premiered on: NBA Summer League Basketball, ESPNU Brand Overview for Last 30 Days Impressions: 28,922,595 (4% of industry) Est. TV Spend: $175,908 (5% of industry) Interruption Rate: 3.67% Attention Index: 71 (29% more interruptions than avg.) Disney+: Disney 100: Great Stories Live Forever Premiered on: Guy's Ranch Kitchen, Food Network Brand Overview for Last 30 Days Impressions: 1,216,063,727 (8% of industry) Est. TV Spend: $3,421,054 (9% of industry) Interruption Rate: 1.93% Attention Index: 100 (0% fewer interruptions than avg.) Avocado Mattress: Affordable, Certified Organic Mattress Premiered on: 2023 Wimbledon Championships, ESPN Brand Overview for Last 30 Days Impressions: 84,766,228 (2% of industry) Est. TV Spend: $454,652 (3% of industry) Interruption Rate: 1.84% Attention Index: 105 (5% fewer interruptions than avg.) DraftKings: UFC: Just As Fast Premiered on: UFC 290: Volkanovski vs. Rodriguez - Prelims, ESPN Brand Overview for Last 30 Days Impressions: 68,398,795 (6% of industry) Est. TV Spend: $327,895 (7% of industry) Interruption Rate: 4.88% Attention Index: 89 (11% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from Avocado, Disney+, NBA 2K24 and more

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