Watch the newest commercials from BetMGM, Modelo, Xfinity and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Jamie Foxx says that BetMGM is a sportsbook app that gives its users the feeling of “no matter what, you’re taken care of.” A character who calls himself The Modelo Recruiter says he’s “searching for fans who catch every single game, every single season.” And Xfinity says that Xfinity Mobile “was designed for where you need it most.” See all of the 2024 Small Agency award winners here Today's TV Ad Highlights Data provided by iSpot.tv BetMGM: Taken Care Of Premiered on: MLB Baseball, MLB Network Brand Overview for Last 30 Days Impressions: 135,946,943 (7% of industry) Est. TV Spend: $426,580 (4% of industry) Interruption Rate: 4.50% Attention Index: 89 (11% more interruptions than avg.) Modelo: Recruiter Premiered on: FOX College Football Pregame, Brand Overview for Last 30 Days Impressions: 1,305,501,324 (20% of industry) Est. TV Spend: $6,355,658 (16% of industry) Interruption Rate: 1.87% Attention Index: 89 (11% more interruptions than avg.) XFINITY Mobile: Faraway Places Premiered on: College Football, Brand Overview for Last 30 Days Impressions: 218,171,575 (1% of industry) Est. TV Spend: $67,159 (<1% of industry) Interruption Rate: 3.45% Attention Index: 107 (7% fewer interruptions than avg.) Eckrich: No Time to Cook Tailgate Premiered on: College Football, No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Modelo: Recruiter: Bar Premiered on: College Football, Brand Overview for Last 30 Days Impressions: 1,305,501,324 (20% of industry) Est. TV Spend: $6,355,658 (16% of industry) Interruption Rate: 1.87% Attention Index: 89 (11% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Check out the latest Ad Age events and award programs

Watch the newest commercials from BetMGM, Modelo, Xfinity and more

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