Watch the newest commercials from Budweiser, AT&T, Ford and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: AT&T’s Lily (Milana Vayntrub) pays a visit to the (fictional) Jones Bones Barkery and explains how AT&T 5G can meet the communication needs of a small business. Major League Baseball stars including Manny Machado and Ji-Man Choi help Budweiser salute “the game that unites us all.” And in a Ford spot, a man grills in the back of his F-150 (using the truck’s built-in 110-volt outlet to power an electric grill) while an announcer encourages us all to “eat locally this summer.” Today's TV Ad Highlights Data provided by iSpot.tv Dave App: Gas Prices Premiered on: Mean Girls, Paramount Network Brand Overview for Last 30 Days Impressions: 641,927,538 (11% of industry) Est. TV Spend: $2,543,632 (9% of industry) Interruption Rate: 1.51% Attention Index: 104 (4% fewer interruptions than avg.) Budweiser: The Language of Baseball Premiered on: 2022 MLB All-Star Game, FOX Brand Overview for Last 30 Days Impressions: 70,630,749 (1% of industry) Est. TV Spend: $296,391 (1% of industry) Interruption Rate: 0.93% Attention Index: 91 (9% more interruptions than avg.) AT&T Business: Jones Bones Barkery Premiered on: Morning Joe, MSNBC Brand Overview for Last 30 Days Impressions: 97,384,643 (2% of industry) Est. TV Spend: $465,754 (3% of industry) Interruption Rate: 4.07% Attention Index: 85 (15% more interruptions than avg.) Verizon: Tell Everyone Premiered on: NBC Nightly News With Lester Holt, NBC Brand Overview for Last 30 Days Impressions: 1,229,336,446 (13% of industry) Est. TV Spend: $9,500,280 (17% of industry) Interruption Rate: 2.28% Attention Index: 89 (11% more interruptions than avg.) Ford: Official Reminder to Eat Locally Premiered on: The Incredible Dr. Pol, National Geographic Wild Brand Overview for Last 30 Days Impressions: 870,399,960 (4% of industry) Est. TV Spend: $2,132,051 (2% of industry) Interruption Rate: 2.58% Attention Index: 104 (4% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis.

Watch the newest commercials from Budweiser, AT&T, Ford and more

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