Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Cadillac, Michelob, Diageo and more
A few highlights: Michelob says that Michelob Ultra offers “a superior smooth taste worth playing for.” Actor Patrick Schwarzenegger serves up a White Lotus Vesper Martini with Ketel One and Tanqueray in a Diageo cross-promotion with the third season of HBO’s “The White Lotus,” in which Schwarzenegger co-stars. (Ad Age’s Parker Herren has the backstory: “How ‘The White Lotus’ is using brand partnerships to expand beyond its HBO fanbase.”) And the Benson Boone song “Nights Like These” serves as the soundtrack of a Cadillac spot that shows off the Optiq, Vistiq, Lyriq and Escalade IQ.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Doc,
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NBA TV Marquee Matchup, NBA TV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: SportsCenter With Scott Van Pelt, ESPN
Brand Overview for Last 30 Days
Impressions:
519,358,226
(13% of industry)
Est. TV Spend:
$28,523,611
(21% of industry)
Interruption Rate: 1.18%
Attention Index: 151 (51% fewer interruptions than avg.)
Premiered on: Verified Videos, Revolt
Brand Overview for Last 30 Days
Impressions:
110,482,714
(1% of industry)
Est. TV Spend:
$262,419
(<1% of industry)
Interruption Rate: 10.62%
Attention Index: 43 (57% more interruptions than avg.)
Premiered on: Éxitos, Tr3s: MTV, Musica y Mas
Brand Overview for Last 30 Days
Impressions:
162,612
(<1% of industry)
Est. TV Spend:
$1,446
(<1% of industry)
Interruption Rate: 21.86%
Attention Index: 27 (73% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
