Watch the newest commercials from Cadillac, Michelob, Diageo and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Michelob says that Michelob Ultra offers “a superior smooth taste worth playing for.” Actor Patrick Schwarzenegger serves up a White Lotus Vesper Martini with Ketel One and Tanqueray in a Diageo cross-promotion with the third season of HBO’s “The White Lotus,” in which Schwarzenegger co-stars. (Ad Age’s Parker Herren has the backstory: “How ‘The White Lotus’ is using brand partnerships to expand beyond its HBO fanbase.”) And the Benson Boone song “Nights Like These” serves as the soundtrack of a Cadillac spot that shows off the Optiq, Vistiq, Lyriq and Escalade IQ. Super Bowl ad review The best and worst commercials from the Big Game Click here Today's TV Ad Highlights Data provided by iSpot.tv Yahoo!: Email Bill Murray Premiered on: Doc, No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Diageo: Sip Into the White Lotus Premiered on: NBA TV Marquee Matchup, NBA TV No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Michelob: Worth Playing For Premiered on: SportsCenter With Scott Van Pelt, ESPN Brand Overview for Last 30 Days Impressions: 519,358,226 (13% of industry) Est. TV Spend: $28,523,611 (21% of industry) Interruption Rate: 1.18% Attention Index: 151 (51% fewer interruptions than avg.) Cadillac: Nights Like These: OPTIQ Premiered on: Verified Videos, Revolt Brand Overview for Last 30 Days Impressions: 110,482,714 (1% of industry) Est. TV Spend: $262,419 (<1% of industry) Interruption Rate: 10.62% Attention Index: 43 (57% more interruptions than avg.) Figure Technologies, Inc.: Dreaming Premiered on: Éxitos, Tr3s: MTV, Musica y Mas Brand Overview for Last 30 Days Impressions: 162,612 (<1% of industry) Est. TV Spend: $1,446 (<1% of industry) Interruption Rate: 21.86% Attention Index: 27 (73% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Cadillac, Michelob, Diageo and more

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