Watch the newest commercials from Capital One, Chevy, Taco Bell and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Chevrolet shows off what it calls “the most affordable EV in America”—the 2023 Chevy Bolt EUV—along with the 2023 Chevy Colorado and the 2024 Chevy Trax. Taco Bell promotes its current “Steal a Base, Steal a Taco” offer. And John Travolta is Santa Claus in the latest from Capital One. (Ad Age’s Tim Nudd has the backstory: “John Travolta is a disco-dancing Santa in Capital One’s holiday nod to ‘Saturday Night Fever.’”) Check out the latest Ad Age events and award programs Today's TV Ad Highlights Data provided by iSpot.tv Capital One (Credit Card): Holiday Night Fever Premiered on: Fantasy Focus, ESPN2 Brand Overview for Last 30 Days Impressions: 1,616,819,976 (32% of industry) Est. TV Spend: $25,326,965 (39% of industry) Interruption Rate: 2.34% Attention Index: 101 (1% fewer interruptions than avg.) Pfizer, Inc.: COVID-19 Shot: Common Trait Premiered on: Ayman, MSNBC Brand Overview for Last 30 Days Impressions: 1,651,871,432 (40% of industry) Est. TV Spend: $18,307,264 (48% of industry) Interruption Rate: 2.63% Attention Index: 102 (2% fewer interruptions than avg.) Chevrolet: Down to Earth Premiered on: 2023 World Series, FOX Brand Overview for Last 30 Days Impressions: 1,591,783,226 (6% of industry) Est. TV Spend: $23,753,915 (8% of industry) Interruption Rate: 2.95% Attention Index: 109 (9% fewer interruptions than avg.) Taco Bell: 2023 World Series: Free Taco Courtesy of Ketel Marte Premiered on: 2023 World Series, FOX Brand Overview for Last 30 Days Impressions: 1,884,416,712 (7% of industry) Est. TV Spend: $25,003,359 (12% of industry) Interruption Rate: 2.16% Attention Index: 102 (2% fewer interruptions than avg.) CarMax: New Piercing Premiered on: NBA Basketball, CW Brand Overview for Last 30 Days Impressions: 326,506,529 (9% of industry) Est. TV Spend: $1,808,584 (8% of industry) Interruption Rate: 1.85% Attention Index: 94 (6% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Capital One, Chevy, Taco Bell and more

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