Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Chick-fil-A, Hulu, McDonald’s and more
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A few highlights: McDonald’s hypes its new McValue offerings. (Ad Age’s Erika Wheless has the backstory: “McDonald’s enlists John Cena for new value campaign.”) Chick-fil-A shows off its Grilled Spicy Deluxe sandwich. And Hulu promotes its “Elton John: Still Standing” interview special.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Black Ink Crew, VH1
Brand Overview for Last 30 Days
Impressions:
1,757,246,343
(9% of industry)
Est. TV Spend:
$17,511,244
(8% of industry)
Interruption Rate: 1.51%
Attention Index: 135 (35% fewer interruptions than avg.)
Premiered on: The Real Housewives of Beverly Hills, BRAVO
Brand Overview for Last 30 Days
Impressions:
1,861,583,549
(9% of industry)
Est. TV Spend:
$38,584,041
(12% of industry)
Interruption Rate: 2.71%
Attention Index: 114 (14% fewer interruptions than avg.)
Premiered on: SpongeBob SquarePants, Nick
Brand Overview for Last 30 Days
Impressions:
1,326,028,071
(6% of industry)
Est. TV Spend:
$13,200,551
(6% of industry)
Interruption Rate: 2.46%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: Nightline, ABC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Fantastic Four, FX
Brand Overview for Last 30 Days
Impressions:
1,326,028,071
(6% of industry)
Est. TV Spend:
$13,200,551
(6% of industry)
Interruption Rate: 2.46%
Attention Index: 108 (8% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
