Watch the newest commercials from Clif Bar, Nike, Bose and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: In a Nike spot, New York Liberty guard Sabrina Ionescu navigates a basketball court filled with musicians who are playing an orchestral composition. Pro tennis player Frances Tiafoe says, “The more good you put in, the more great you get out” in a Clif Bar commercial. And another tennis pro, Coco Gauff, stars in the latest from Bose. Ad Age Small Agency Conference & Awards Join us July 23 & 24 in Boston Learn more here Today's TV Ad Highlights Data provided by iSpot.tv Bose: Pause For Nothing Premiered on: 2024 Wimbledon Championships, ABC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Verizon Business: First Responders on the Front Lines: Fire Rescue Premiered on: NASCAR Cup Series, NBC Brand Overview for Last 30 Days Impressions: 264,774,829 (2% of industry) Est. TV Spend: $1,640,921 (2% of industry) Interruption Rate: 2.40% Attention Index: 97 (3% more interruptions than avg.) Clif Bar: Energy Premiered on: Hailey Dean Mysteries, Hallmark Movies & Mysteries Brand Overview for Last 30 Days Impressions: 419,735,750 (12% of industry) Est. TV Spend: $1,315,669 (10% of industry) Interruption Rate: 1.31% Attention Index: 95 (5% more interruptions than avg.) Beef. It's What's For Dinner: Little League: Knock Dinner out of the Park Premiered on: MLB Baseball, FOX Brand Overview for Last 30 Days Impressions: 11,209,321 (<1% of industry) Est. TV Spend: $168,424 (1% of industry) Interruption Rate: 3.15% Attention Index: 119 (19% fewer interruptions than avg.) Nike: Crafted for More Game Premiered on: Quick Pitch, MLB Network Brand Overview for Last 30 Days Impressions: 52,546,161 (4% of industry) Est. TV Spend: $395,493 (5% of industry) Interruption Rate: 3.74% Attention Index: 119 (19% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Clif Bar, Nike, Bose and more

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