Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Cuisinart, Ford, Geico and more
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A few highlights: The Geico Gecko stars in a 30-second sci-fi epic. Cuisinart says its Indoor Pizza Oven is “great for snack time, dinnertime, game time, me time, anytime.” And Ford hypes its Make the Holidays Bright Sales Event.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Unsportsmanlike with Evan, Canty and Michelle, ESPNU
Brand Overview for Last 30 Days
Impressions:
2,226,658,383
(13% of industry)
Est. TV Spend:
$55,766,607
(22% of industry)
Interruption Rate: 3.29%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Catfish: The TV Show, MTV
Brand Overview for Last 30 Days
Impressions:
75,056,875
(6% of industry)
Est. TV Spend:
$124,037
(3% of industry)
Interruption Rate: 1.30%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: We the People With Judge Lauren Lake, MyNetworkTV
Brand Overview for Last 30 Days
Impressions:
1,827,399,190
(8% of industry)
Est. TV Spend:
$20,503,360
(8% of industry)
Interruption Rate: 2.68%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: The Transporter, FX
Brand Overview for Last 30 Days
Impressions:
2,226,658,383
(13% of industry)
Est. TV Spend:
$55,766,607
(22% of industry)
Interruption Rate: 3.29%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: America's Newsroom, Fox News
Brand Overview for Last 30 Days
Impressions:
83,811,465
(2% of industry)
Est. TV Spend:
$487,705
(1% of industry)
Interruption Rate: 1.71%
Attention Index: 111 (11% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
