Watch the newest commercials from Dewar’s, ProFlowers, Twisted X and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: ProFlowers says it “helps you do the holidays your way.” Dewar’s hypes Dewar’s 12, a new blended Scotch whisky that’s “double aged for extra smoothness.” And professional breakaway roper Shelby Boisjoli stars in an old-timey Western-themed commercial for footwear brand Twisted X. Ad Age's Marketers of the Year The 10 marketers that broke through in 2022 See the full list here Today's TV Ad Highlights Data provided by iSpot.tv Dewar's: Double Aged: A Little Extra Premiered on: The Conversation, TNT No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Twisted X: The Boys of Jolly Premiered on: Tailgate Party, RFD TV Brand Overview for Last 30 Days Impressions: 37,469 (<1% of industry) Est. TV Spend: $220 (<1% of industry) Interruption Rate: 1.42% Attention Index: 158 (58% fewer interruptions than avg.) TYR: Shockwave Premiered on: Swimming, NBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. ProFlowers: A New Way to Holiday Premiered on: Unaccompanied Minors, Freeform No airings data over the last 30 days; visit iSpot.tv for brand data going forward. WWE Shop: Holidays: Find What Suits You: 25% Off Sitewide Premiered on: WWE Friday Night SmackDown, FOX Brand Overview for Last 30 Days Impressions: 12,224,596 (<1% of industry) Est. TV Spend: $141,490 (<1% of industry) Interruption Rate: 5.72% Attention Index: 105 (5% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Ad Age World’s Largest Advertisers 2022 See ad spending, rankings and analysis for the biggest global marketers Click here

Watch the newest commercials from Dewar’s, ProFlowers, Twisted X and more

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