Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Discover, The UPS Store, Sephora + Kohl’s and more
Gift Article
Gift Article
10 Remaining
As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
A few highlights: The UPS Store calls itself “the Pack It, Ship It, Guarantee It Store” in a holiday-themed spot. A daughter gives her mother an early Christmas gift of fragrance from Sephora + Kohl’s. And Jennifer Coolidge has a conversation about the Discover Card in an old-school beauty salon.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: The Real Murders of Orange County, OXYGEN
Brand Overview for Last 30 Days
Impressions:
540,351,746
(12% of industry)
Est. TV Spend:
$8,593,069
(10% of industry)
Interruption Rate: 1.70%
Attention Index: 125 (25% fewer interruptions than avg.)
Premiered on: NFL Football, NFL Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: NCIS: Los Angeles, ION
Brand Overview for Last 30 Days
Impressions:
474,781,216
(27% of industry)
Est. TV Spend:
$2,681,064
(30% of industry)
Interruption Rate: 2.42%
Attention Index: 80 (20% more interruptions than avg.)
Premiered on: Vanderpump Rules, E!
Brand Overview for Last 30 Days
Impressions:
419,767,149
(32% of industry)
Est. TV Spend:
$7,454,426
(31% of industry)
Interruption Rate: 3.39%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: The Tonight Show Starring Jimmy Fallon, NBC
Brand Overview for Last 30 Days
Impressions:
1,344,415,792
(11% of industry)
Est. TV Spend:
$10,206,178
(7% of industry)
Interruption Rate: 2.08%
Attention Index: 101 (1% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
