Watch the newest commercials from Etsy, Geico, Impossible Foods and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Two friends stuck on a malfunctioning roller coaster talk about using Etsy to quickly find a birthday gift for their mutual friend Zoey (who is also stuck on the roller coaster). Frankenstein’s cousin Trevor helps Geico hype its mobile app. And Impossible Foods says, “We’re solving the meat problem—with more meat!” Check out the latest Ad Age events and award programs Today's TV Ad Highlights Data provided by iSpot.tv GEICO: Frankenstein's Cousin Premiered on: Alaska: The Last Frontier, Discovery Channel Brand Overview for Last 30 Days Impressions: 1,594,684,830 (9% of industry) Est. TV Spend: $19,960,464 (13% of industry) Interruption Rate: 2.81% Attention Index: 100 (0% fewer interruptions than avg.) Impossible Foods: Problems Premiered on: The Hill Sunday With Chris Stirewalt, NewsNation No airings data over the last 30 days; visit iSpot.tv for brand data going forward. M&M's: Weighted Blanket Premiered on: NCIS: Los Angeles, USA Network Brand Overview for Last 30 Days Impressions: 381,159,095 (4% of industry) Est. TV Spend: $1,805,930 (5% of industry) Interruption Rate: 1.40% Attention Index: 98 (2% more interruptions than avg.) Mike's Hard: Hard Days: Fire Person Premiered on: The Neighborhood, CBS No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Etsy: Rollercoaster Premiered on: NCIS: Los Angeles, USA Network Brand Overview for Last 30 Days Impressions: 1,005,760,276 (13% of industry) Est. TV Spend: $4,862,939 (12% of industry) Interruption Rate: 1.75% Attention Index: 94 (6% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Etsy, Geico, Impossible Foods and more

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