Watch the newest commercials from FedEx, Ritz Crackers, H&R Block and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: FedEx serves up “Tall Tales of True Deliveries,” an animated spot that tells the story of a FedEx deliveryman who delivered wedding rings to a beach wedding just in time. H&R Block wants you to know that “you could get an interest-free Refund Advance loan up to $3,500 on the day you file.” And Jacksonville Jaguars quarterback Trevor Lawrence autographs some Ritz Crackers. Super Bowl commercials Tracking the latest brand and agency plans Enter here Today's TV Ad Highlights Data provided by iSpot.tv FedEx: Tall Tales of True Deliveries: Beach Wedding Premiered on: PGA Tour Golf, Golf Brand Overview for Last 30 Days Impressions: 520,656,920 (34% of industry) Est. TV Spend: $12,589,099 (51% of industry) Interruption Rate: 2.06% Attention Index: 91 (9% more interruptions than avg.) e.l.f. Cosmetics: Cosmetic Criminals Premiered on: Grey's Anatomy, Lifetime Brand Overview for Last 30 Days Impressions: 1,561,006 (<1% of industry) Est. TV Spend: $25,963 (<1% of industry) Interruption Rate: 0.01% Attention Index: 200 (100% fewer interruptions than avg.) Ritz Crackers: Game Day Tailgate: Sad Spread Premiered on: NFL Football, CBS Brand Overview for Last 30 Days Impressions: 709,437,792 (10% of industry) Est. TV Spend: $2,740,164 (8% of industry) Interruption Rate: 1.28% Attention Index: 94 (6% more interruptions than avg.) H&R Block: Groceries: Refund Advance Premiered on: NFL Football, ABC Brand Overview for Last 30 Days Impressions: 192,972,792 (18% of industry) Est. TV Spend: $6,432,387 (44% of industry) Interruption Rate: 1.12% Attention Index: 130 (30% fewer interruptions than avg.) NBA: Martin Luther King Jr. Day: It's Time Premiered on: NBA Basketball, ESPN No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from FedEx, Ritz Crackers, H&R Block and more

Featured Stories