Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Geico, Jack in the Box, Arm & Hammer and more
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A few highlights: A dad suffers through an awkward encounter at an airport in the latest from Geico. Arm & Hammer HardBall Litter says it offers a “virtually indestructible clump.” And Paul Lieberstein (Toby Flenderson from “The Office”) makes a cameo appearance in the latest from Jack in the Box.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Boomer and Gio, CBS Sports
Brand Overview for Last 30 Days
Impressions:
920,563,604
(5% of industry)
Est. TV Spend:
$6,585,186
(7% of industry)
Interruption Rate: 3.17%
Attention Index: 93 (7% more interruptions than avg.)
Premiered on: Dr. Seuss' the Lorax, Nick@Nite
Brand Overview for Last 30 Days
Impressions:
419,873,122
(7% of industry)
Est. TV Spend:
$1,966,920
(11% of industry)
Interruption Rate: 2.16%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: Killer Relationship With Faith Jenkins, OXYGEN
Brand Overview for Last 30 Days
Impressions:
166,389,503
(1% of industry)
Est. TV Spend:
$193,358
(<1% of industry)
Interruption Rate: 1.25%
Attention Index: 119 (19% fewer interruptions than avg.)
Premiered on: Too Cute!, Animal Planet
Brand Overview for Last 30 Days
Impressions:
123,886,502
(2% of industry)
Est. TV Spend:
$336,155
(1% of industry)
Interruption Rate: 1.24%
Attention Index: 100 (0% fewer interruptions than avg.)
Premiered on: CMT Music, CMTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
