Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Google, Lowe’s, Campbell’s and more
A few highlights: NFL players Christian McCaffrey, Dak Prescott and Travis Kelce star in the latest from Lowe’s. Kelce also appears, along with his brother Jason, in a Campbell’s Chunky commercial. And Google shows how its Google Lens visual-search tool can identify specific fashion items worn by celebrities.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, NBC
Brand Overview for Last 30 Days
Impressions:
2,738,653,955
(39% of industry)
Est. TV Spend:
$14,160,122
(48% of industry)
Interruption Rate: 1.69%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: The Path: LSU Football, ESPNU
Brand Overview for Last 30 Days
Impressions:
906,875,608
(5% of industry)
Est. TV Spend:
$6,813,983
(6% of industry)
Interruption Rate: 3.42%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: NFL Football, NBC
Brand Overview for Last 30 Days
Impressions:
166,155,584
(6% of industry)
Est. TV Spend:
$933,637
(10% of industry)
Interruption Rate: 2.21%
Attention Index: 91 (9% more interruptions than avg.)
Premiered on: NFL Football, NBC
Brand Overview for Last 30 Days
Impressions:
1,386,581,224
(19% of industry)
Est. TV Spend:
$8,943,513
(23% of industry)
Interruption Rate: 2.26%
Attention Index: 84 (16% more interruptions than avg.)
Premiered on: NFL Football, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
