Watch the newest commercials from Google, Lowe’s, Campbell’s and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: NFL players Christian McCaffrey, Dak Prescott and Travis Kelce star in the latest from Lowe’s. Kelce also appears, along with his brother Jason, in a Campbell’s Chunky commercial. And Google shows how its Google Lens visual-search tool can identify specific fashion items worn by celebrities. See America's Hottest Brands 20 brands that are trending in 2023 Click here Today's TV Ad Highlights Data provided by iSpot.tv Lowe's: Home Team: Win Big Premiered on: NFL Football, NBC Brand Overview for Last 30 Days Impressions: 2,738,653,955 (39% of industry) Est. TV Spend: $14,160,122 (48% of industry) Interruption Rate: 1.69% Attention Index: 90 (10% more interruptions than avg.) State Farm: Combo Meal Premiered on: The Path: LSU Football, ESPNU Brand Overview for Last 30 Days Impressions: 906,875,608 (5% of industry) Est. TV Spend: $6,813,983 (6% of industry) Interruption Rate: 3.42% Attention Index: 87 (13% more interruptions than avg.) Google: New Ways to Search: Tunnel Fits Premiered on: NFL Football, NBC Brand Overview for Last 30 Days Impressions: 166,155,584 (6% of industry) Est. TV Spend: $933,637 (10% of industry) Interruption Rate: 2.21% Attention Index: 91 (9% more interruptions than avg.) Modelo: Full-Time Fans: Passion Premiered on: NFL Football, NBC Brand Overview for Last 30 Days Impressions: 1,386,581,224 (19% of industry) Est. TV Spend: $8,943,513 (23% of industry) Interruption Rate: 2.26% Attention Index: 84 (16% more interruptions than avg.) Campbell's Soup: New Ringtone Premiered on: NFL Football, NBC No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Google, Lowe’s, Campbell’s and more

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