Watch the newest commercials from Hefty, Southwest Airlines, Apartments.com and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Southwest Airlines wants you to know you can “change your flight without a fee” (although small print at the bottom of the screen notes, “Fare difference may apply”). John Cena faces off against a raccoon in a spot for Hefty Ultra Strong trash bags. And in the latest installment of a long-running campaign, Apartments.com’s Brad Bellflower character (Jeff Goldblum) attempts to prevent a man from getting abducted by aliens. (Flashback to the campaign’s earliest days: “Jeff Goldblum plays a Silicon Valley tech guru in Apartments.com campaign,” from Ad Age, March 2, 2015.) Check out the latest Ad Age events and award programs Today's TV Ad Highlights Data provided by iSpot.tv Hefty: The Raccoon Premiered on: Murdered at 17, LMN Brand Overview for Last 30 Days Impressions: 168,722,863 (12% of industry) Est. TV Spend: $421,710 (9% of industry) Interruption Rate: 1.39% Attention Index: 85 (15% more interruptions than avg.) Southwest Airlines: Big Flex: MeeMaw Premiered on: The Jennifer Hudson Show, TLC Brand Overview for Last 30 Days Impressions: 713,229,068 (69% of industry) Est. TV Spend: $5,021,029 (72% of industry) Interruption Rate: 1.96% Attention Index: 112 (12% fewer interruptions than avg.) Apartments.com: Examination Premiered on: Inside the NBA, NBA TV Brand Overview for Last 30 Days Impressions: 224,822,427 (4% of industry) Est. TV Spend: $1,184,643 (3% of industry) Interruption Rate: 2.44% Attention Index: 99 (1% more interruptions than avg.) Snickers: Welcome Aboard the Hungry Skies Premiered on: Unsportsmanlike with Evan, Canty and Michelle, ESPNU Brand Overview for Last 30 Days Impressions: 272,350,427 (3% of industry) Est. TV Spend: $1,438,510 (3% of industry) Interruption Rate: 1.78% Attention Index: 102 (2% fewer interruptions than avg.) Instacart: Shopper Thoughts: Overthinkers Premiered on: The Patrick Star Show, Nick Toons Brand Overview for Last 30 Days Impressions: 1,262,097,412 (49% of industry) Est. TV Spend: $5,824,546 (30% of industry) Interruption Rate: 1.57% Attention Index: 104 (4% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Hefty, Southwest Airlines, Apartments.com and more

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