Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Hyundai, Timberland, Nike and more
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A few highlights: Timberland says, “In every heartbeat lies a purpose” in a spot for its Timberland Pro workwear. Track and field sprinter Sha’Carri Richardson and boxer Cindy Ngamba star in two fresh 30-second installments of Nike’s continuing “Winning Isn’t for Everyone” campaign. (Ad Age’s Sabrina Sanchez has the backstory: “A winner’s mindset is what it takes to be the GOAT in Nike Olympics campaign.”) And Hyundai addresses the elephant in the room—which turns out to be an actual elephant.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Million Dollar Listing New York, BRAVO
Brand Overview for Last 30 Days
Impressions:
461,606,964
(13% of industry)
Est. TV Spend:
$5,797,211
(36% of industry)
Interruption Rate: 4.20%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: Juegos Olímpicos París 2024,
Brand Overview for Last 30 Days
Impressions:
1,795,590,967
(8% of industry)
Est. TV Spend:
$7,432,698
(8% of industry)
Interruption Rate: 2.60%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: CMT Music, CMTV
Brand Overview for Last 30 Days
Impressions:
638,784,458
(28% of industry)
Est. TV Spend:
$2,277,162
(27% of industry)
Interruption Rate: 1.55%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: 2024 Paris Olympics, E!
Brand Overview for Last 30 Days
Impressions:
461,606,964
(13% of industry)
Est. TV Spend:
$5,797,211
(36% of industry)
Interruption Rate: 4.20%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: Offroad Odyssey, Outdoor Channel
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
