Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Hyundai, Hotels.com, Downy and more
A few highlights: NFL legend Terrell Owens teams up with celebrity chef Jack Mancuso to show off the tailgate-ready Hyundai Palisade. (Hyundai also posted a 2:32 version of their encounter on YouTube.) Downy teases its Super Bowl 2023 debut. (Ad Age’s Jack Neff previewed the campaign on Dec. 12: “Procter & Gamble’s Downy plans first Super Bowl commercial with mystery celebrity.”) And Hotels.com says, “Find your perfect somewhere.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Football Night in America, NBC
Brand Overview for Last 30 Days
Impressions:
2,238,830,529
(7% of industry)
Est. TV Spend:
$31,705,389
(9% of industry)
Interruption Rate: 2.43%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: NFL Football, NBC
Brand Overview for Last 30 Days
Impressions:
4,114,866,753
(36% of industry)
Est. TV Spend:
$21,833,260
(38% of industry)
Interruption Rate: 1.64%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: Inside College Basketball, CBS
Brand Overview for Last 30 Days
Impressions:
373,265,889
(19% of industry)
Est. TV Spend:
$6,132,581
(21% of industry)
Interruption Rate: 1.85%
Attention Index: 107 (7% fewer interruptions than avg.)
Premiered on: ESPN FC, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Avengers: Age of Ultron, TNT
Brand Overview for Last 30 Days
Impressions:
5,273,054,869
(19% of industry)
Est. TV Spend:
$27,811,300
(13% of industry)
Interruption Rate: 1.17%
Attention Index: 95 (5% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
