Watch the newest commercials from IHOP, Coca-Cola, Dunkin’ and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: IHOP wants you to know that it now offers eggs Benedict in four different flavors. Gigi Hadid throws a “pasta party” in the latest from Coca-Cola. And Dunkin’ serves up a fresh 15-second TV cut of its new commercial starring Ben Affleck. (Ad Age’s Tim Nudd has the backstory—and the 30-second version of the spot: “Ben Affleck returns for another Dunkin’ ad, but ends up mostly getting dunked on.”) Upfronts and NewFronts blog Tracking the latest TV and digital ad pitches Read more here Today's TV Ad Highlights Data provided by iSpot.tv Dunkin': Ben Runs on Dunkin Premiered on: Tyler Perry's the Family That Preys, VH1 Brand Overview for Last 30 Days Impressions: 1,126,674,323 (4% of industry) Est. TV Spend: $4,140,046 (2% of industry) Interruption Rate: 1.58% Attention Index: 97 (3% more interruptions than avg.) Coca-Cola: A Recipe for Magic Premiered on: Love Will Find a Way, ASPiRE Brand Overview for Last 30 Days Impressions: 112,039,120 (4% of industry) Est. TV Spend: $6,310,132 (16% of industry) Interruption Rate: 3.11% Attention Index: 109 (9% fewer interruptions than avg.) Poise: Party Premiered on: Columbo, GAC Family Brand Overview for Last 30 Days Impressions: 751,310,561 (49% of industry) Est. TV Spend: $2,624,686 (45% of industry) Interruption Rate: 1.25% Attention Index: 103 (3% fewer interruptions than avg.) Wienerschnitzel: Heavenly Premiered on: Friends, CW Brand Overview for Last 30 Days Impressions: 44,619,122 (<1% of industry) Est. TV Spend: $74,899 (<1% of industry) Interruption Rate: 1.54% Attention Index: 106 (6% fewer interruptions than avg.) IHOP: Four Delicious Flavors: Join Rewards Premiered on: Mom, Nick@Nite Brand Overview for Last 30 Days Impressions: 504,769,174 (6% of industry) Est. TV Spend: $1,605,051 (3% of industry) Interruption Rate: 1.48% Attention Index: 98 (2% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Check out the latest Ad Age events and award programs

Watch the newest commercials from IHOP, Coca-Cola, Dunkin’ and more

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