Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Our Place, Kohl’s, Lavazza and more
Gift Article
Gift Article.
10 Remaining
As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
A few highlights: Lavazza serves up a fresh 30-second TV cut of its “Pleasure Makes Us Human” spot starring Steve Carell, John Krasinski and a robot named Luigi. (Ad Age’s Sabrina Sanchez has the backstory—and the original 85-second version: “An adorable robot tries drinking coffee in charming Lavazza ad.”) Chef Mike Bagale helps Our Place hype its Titanium Always Pan Pro. And Kohl’s promotes its Epic Deals sale, on now through Sunday.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: America's Got Talent, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Murder in a Small Town, FOX
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Sanford & Son, Independent Film (IFC)
Brand Overview for Last 30 Days
Impressions:
160,677,666
(8% of industry)
Est. TV Spend:
$374,716
(4% of industry)
Interruption Rate: 2.51%
Attention Index: 84 (16% more interruptions than avg.)
Premiered on: SportsCenter, ESPN
Brand Overview for Last 30 Days
Impressions:
362,838,228
(2% of industry)
Est. TV Spend:
$373,897
(<1% of industry)
Interruption Rate: 1.92%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: Law & Order: Special Victims Unit, USA Network
Brand Overview for Last 30 Days
Impressions:
1,924,374,478
(17% of industry)
Est. TV Spend:
$12,520,920
(17% of industry)
Interruption Rate: 1.78%
Attention Index: 99 (1% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
