Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Liberty Mutual, Nike, Discover and more
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A few highlights: A Liberty Mutual customer is dismayed to realize that a wax replica he’s had made of himself is melting. Nike serves up a new iteration of its continuing “Winning Isn’t for Everyone” campaign. (Ad Age’s Sabrina Sanchez has the backstory: “Nike salutes runners’ resilience with ‘Winning Isn’t Comfortable.’”) And former NFL quarterback Matt Leinart stars in the latest from Discover.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Good Morning America, ABC
Brand Overview for Last 30 Days
Impressions:
298,622,860
(8% of industry)
Est. TV Spend:
$7,649,329
(36% of industry)
Interruption Rate: 3.34%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Big Noon Kickoff, FOX
Brand Overview for Last 30 Days
Impressions:
977,202,924
(17% of industry)
Est. TV Spend:
$3,879,831
(9% of industry)
Interruption Rate: 1.62%
Attention Index: 89 (11% more interruptions than avg.)
Premiered on: NFL Weekly Slate, NFL Network
Brand Overview for Last 30 Days
Impressions:
356,213,165
(3% of industry)
Est. TV Spend:
$4,263,561
(6% of industry)
Interruption Rate: 1.64%
Attention Index: 123 (23% fewer interruptions than avg.)
Premiered on: Late Night With Seth Meyers, NBC
Brand Overview for Last 30 Days
Impressions:
2,644,802,814
(15% of industry)
Est. TV Spend:
$16,156,807
(12% of industry)
Interruption Rate: 2.54%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: College GameDay, ESPN
Brand Overview for Last 30 Days
Impressions:
13,066,964
(<1% of industry)
Est. TV Spend:
$167,770
(1% of industry)
Interruption Rate: 3.22%
Attention Index: 107 (7% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
