Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Macy’s, Allspring, Hulu and more
A few highlights: Allspring Global Investments (the former asset management unit of Wells Fargo that was spun off in 2021) says, “We dissect the market from every angle, helping to build portfolios that redefine what’s possible.” Macy’s hypes its Big Home Sale, on now through Feb. 14. And Hulu promotes “Killing County,” a new three-part docuseries from ABC News Studios and Executive Producer Colin Kaepernick that looks into police corruption in Bakersfield, California.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Jimmy Kimmel Live!, ABC
Brand Overview for Last 30 Days
Impressions:
31,787,744
(10% of industry)
Est. TV Spend:
$33,568
(2% of industry)
Interruption Rate: 24.60%
Attention Index: 84 (16% more interruptions than avg.)
Premiered on: Squawk Box, CNBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: The B1G Show, Big Ten Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: PIX11 Morning News at 5am, CW
Brand Overview for Last 30 Days
Impressions:
731,632,656
(14% of industry)
Est. TV Spend:
$3,149,803
(7% of industry)
Interruption Rate: 1.54%
Attention Index: 83 (17% more interruptions than avg.)
Premiered on: Good Morning America, ABC
Brand Overview for Last 30 Days
Impressions:
1,680,862,115
(10% of industry)
Est. TV Spend:
$3,976,434
(4% of industry)
Interruption Rate: 1.71%
Attention Index: 86 (14% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
