Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Manscaped, Paramount+, Pizza Hut and more
A few highlights: Manscaped serves up a fresh TV cut of a viral ad starring the UFC’s Derrick Lewis in which he has to say a lot about ... his balls. (It first appeared Aug. 11 on YouTube, where it’s racked up more than a million views to date.) Tony Romo and Josh Allen want you to know that the NFL on CBS streams live on Paramount+. And Pizza Hut promotes its Big Dinner Box.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: NFL Football, CBS
Brand Overview for Last 30 Days
Impressions:
2,457,557,679
(18% of industry)
Est. TV Spend:
$1,186,676
(3% of industry)
Interruption Rate: 2.79%
Attention Index: 87 (13% more interruptions than avg.)
Premiered on: On Patrol: Live, Reelz Channel
Brand Overview for Last 30 Days
Impressions:
38,690,891
(4% of industry)
Est. TV Spend:
$277,100
(5% of industry)
Interruption Rate: 2.46%
Attention Index: 52 (48% more interruptions than avg.)
Premiered on: 2023 Little League Baseball World Series, ABC
Brand Overview for Last 30 Days
Impressions:
1,252,807
(<1% of industry)
Est. TV Spend:
$8,878
(<1% of industry)
Interruption Rate: 26.69%
Attention Index: 19 (81% more interruptions than avg.)
Premiered on: NFL Football, NBC
Brand Overview for Last 30 Days
Impressions:
1,322,746,279
(5% of industry)
Est. TV Spend:
$4,492,192
(5% of industry)
Interruption Rate: 1.62%
Attention Index: 90 (10% more interruptions than avg.)
Premiered on: NCIS: New Orleans, TNT
Brand Overview for Last 30 Days
Impressions:
795,058,146
(8% of industry)
Est. TV Spend:
$3,022,589
(9% of industry)
Interruption Rate: 1.70%
Attention Index: 89 (11% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
