Watch the newest commercials from Google, Mattress Firm, Huggies and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Google wants you to know that Chrome has built-in malware protection. Mattress Firm explores a Las Vegas-like place it calls the Land of Junk Sleep as part of its continuing “Unjunk Your Sleep” campaign. (Flashback: “Liev Schreiber wants to end ‘junk sleep’ in Mattress Firm brand campaign,” from Ad Age’s Parker Herren, July 21, 2021.) And Huggies promotes its Special Delivery line of diapers made with plant-based materials. Top marketers, brands and agency ventures Ad Age Datacenter’s definitive rankings of the biggest U.S. and global advertisers and agency companies Click here Today's TV Ad Highlights Data provided by iSpot.tv Subway: Marshawn's Analysis Premiered on: Egypt's Unexplained Files, Discovery Channel Brand Overview for Last 30 Days Impressions: 3,647,202,149 (12% of industry) Est. TV Spend: $14,660,161 (12% of industry) Interruption Rate: 1.44% Attention Index: 95 (5% more interruptions than avg.) Mattress Firm: Don't Sleep On Sleep: Unjunk Your Sleep Premiered on: Morning Glow, BET Her Brand Overview for Last 30 Days Impressions: 876,138,436 (20% of industry) Est. TV Spend: $3,631,111 (20% of industry) Interruption Rate: 1.84% Attention Index: 96 (4% more interruptions than avg.) Google: Built-In Malware Protection Premiered on: Jeopardy!, ABC Brand Overview for Last 30 Days Impressions: 41,139,291 (2% of industry) Est. TV Spend: $349,337 (5% of industry) Interruption Rate: 5.23% Attention Index: 53 (47% more interruptions than avg.) Huggies: From Naptime to Playtime Premiered on: Tanked, Animal Planet Brand Overview for Last 30 Days Impressions: 1,463,154,454 (57% of industry) Est. TV Spend: $5,629,609 (59% of industry) Interruption Rate: 1.47% Attention Index: 92 (8% more interruptions than avg.) Care.com: Back to School: Kids Say Premiered on: Rogue, FXX Brand Overview for Last 30 Days Impressions: 584,504,223 (23% of industry) Est. TV Spend: $1,906,115 (20% of industry) Interruption Rate: 1.02% Attention Index: 103 (3% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Metaverse glossary Key words and terms brands should know Click here

Watch the newest commercials from Google, Mattress Firm, Huggies and more

Featured Stories