Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Nike, M&M’s, Lovenotes by Ariana Grande and more
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A few highlights: Memphis Grizzlies point guard Ja Morant stars in a fresh 60-second TV cut of a Nike spot titled “I Get Up.” (A 99-second web version debuted on YouTube on Sept. 29.) The green and yellow M&M’s characters go trick-or-treating, and it gets a little... weird. And Ariana Grande hypes Pink Woods, part of her Lovenotes by Ariana Grande fragrance collection.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: MLB Tonight, MLB Network
Brand Overview for Last 30 Days
Impressions:
135,399,423
(5% of industry)
Est. TV Spend:
$2,654,947
(10% of industry)
Interruption Rate: 3.43%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: The Incredible Dr. Pol, National Geographic Wild
Brand Overview for Last 30 Days
Impressions:
349,271,780
(4% of industry)
Est. TV Spend:
$2,699,621
(7% of industry)
Interruption Rate: 1.78%
Attention Index: 82 (18% more interruptions than avg.)
Premiered on: World Surf League, NBC
Brand Overview for Last 30 Days
Impressions:
9,484,555
(1% of industry)
Est. TV Spend:
$58,210
(<1% of industry)
Interruption Rate: 0.93%
Attention Index: 125 (25% fewer interruptions than avg.)
Premiered on: Saturday Night Live, NBC
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Morning in America, NewsNation
Brand Overview for Last 30 Days
Impressions:
471,901
(<1% of industry)
Est. TV Spend:
$1,773
(<1% of industry)
Interruption Rate: 2.21%
Attention Index: 148 (48% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
