Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Nissan, American Express, Ulta Beauty and more
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A few highlights: American Express promotes Small Business Saturday, which falls on Nov. 30 this year. Ulta Beauty says, “Find joy in the present.” And Nissan shows off the 2025 Nissan Rogue Rock Creek with a little help from a herd of cattle.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Christmas in Evergreen: Letters to Santa, Hallmark
Brand Overview for Last 30 Days
Impressions:
119,219,765
(8% of industry)
Est. TV Spend:
$458,251
(8% of industry)
Interruption Rate: 3.81%
Attention Index: 76 (24% more interruptions than avg.)
Premiered on: Tight End University, CBS
Brand Overview for Last 30 Days
Impressions:
1,104,058
(<1% of industry)
Est. TV Spend:
$12,274
(<1% of industry)
Interruption Rate: 2.83%
Attention Index: 118 (18% fewer interruptions than avg.)
Premiered on: College Football, ESPN
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: ER, POP
Brand Overview for Last 30 Days
Impressions:
1,218,911,339
(6% of industry)
Est. TV Spend:
$18,218,060
(5% of industry)
Interruption Rate: 2.80%
Attention Index: 112 (12% fewer interruptions than avg.)
Premiered on: College Football, ABC
Brand Overview for Last 30 Days
Impressions:
337,615,201
(7% of industry)
Est. TV Spend:
$15,011,517
(19% of industry)
Interruption Rate: 2.34%
Attention Index: 147 (47% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
