Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Peloton, Macy’s, Dunkin’ and more
Gift Article
Gift Article
10 Remaining
As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free.
A few highlights: Dunkin’ hypes the arrival of its annual holiday cup. Amazon promotes its early Black Friday deals with the help of a lonely yeti. And Peloton wants you to know you can now rent the Peloton Bike or Bike+ instead of buying.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Tamron Hall, Bounce TV
Brand Overview for Last 30 Days
Impressions:
2,578,800,465
(28% of industry)
Est. TV Spend:
$20,966,424
(34% of industry)
Interruption Rate: 1.15%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: The Muppets Take Manhattan, FXX
Brand Overview for Last 30 Days
Impressions:
725,317,070
(2% of industry)
Est. TV Spend:
$3,678,729
(1% of industry)
Interruption Rate: 1.21%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Martin, BET
Brand Overview for Last 30 Days
Impressions:
2,477,551,542
(16% of industry)
Est. TV Spend:
$33,386,293
(29% of industry)
Interruption Rate: 1.55%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Maverick, Heroes and Icons
Brand Overview for Last 30 Days
Impressions:
1,374,415,314
(59% of industry)
Est. TV Spend:
$5,743,012
(58% of industry)
Interruption Rate: 1.70%
Attention Index: 96 (4% more interruptions than avg.)
Premiered on: Early Today, NBC
Brand Overview for Last 30 Days
Impressions:
166,456,329
(6% of industry)
Est. TV Spend:
$922,144
(7% of industry)
Interruption Rate: 1.35%
Attention Index: 103 (3% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
