Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Planters, Booking.com, Honey Nut Cheerios and more
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A few highlights: Melissa McCarthy enjoys some room service in the latest from Booking.com. Leslie David Baker and Phyllis Smith of “The Office” help Honey Nut Cheerios spokesbee BuzzBee think of a nickname for their friendship. And Planters hypes its new flavored cashews.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Mom, Nick@Nite
Brand Overview for Last 30 Days
Impressions:
4,624,732,858
(29% of industry)
Est. TV Spend:
$27,657,679
(30% of industry)
Interruption Rate: 2.32%
Attention Index: 95 (5% more interruptions than avg.)
Premiered on: Family Matters, TBS
Brand Overview for Last 30 Days
Impressions:
2,049,307,731
(31% of industry)
Est. TV Spend:
$9,075,678
(30% of industry)
Interruption Rate: 1.91%
Attention Index: 99 (1% more interruptions than avg.)
Premiered on: CMT Music, CMTV
Brand Overview for Last 30 Days
Impressions:
846,528,917
(15% of industry)
Est. TV Spend:
$3,099,303
(15% of industry)
Interruption Rate: 1.10%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: Below Deck Sailing Yacht, BRAVO
Brand Overview for Last 30 Days
Impressions:
1,140,249
(<1% of industry)
Est. TV Spend:
$45,490
(<1% of industry)
Interruption Rate: 6.77%
Attention Index: 84 (16% more interruptions than avg.)
Premiered on: For Your Love, Cleo TV
Brand Overview for Last 30 Days
Impressions:
1,030,079,783
(20% of industry)
Est. TV Spend:
$4,486,583
(19% of industry)
Interruption Rate: 1.66%
Attention Index: 97 (3% more interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
