Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from La Roche-Posay, Every Man Jack, PopCorners and more
A few highlights: Every Man Jack says you can “still smell good” when you use its deodorant—even if you “ride your mountain bike” and then “fall down a mountain.” Pro tennis players Frances Tiafoe and Madison Keys promote La Roche-Posay Anthelios 60 Ultra-Light Sunscreen. And Don Cheadle stars in the latest from PopCorners.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Gilligan's Island, SundanceTV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Ladies Euro Tour Golf, Golf
Brand Overview for Last 30 Days
Impressions:
473,413,694
(9% of industry)
Est. TV Spend:
$2,710,817
(8% of industry)
Interruption Rate: 2.20%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: Restoration Garage, Motor Trend Network
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: 2024 MB Invitational World Long Drive Championship, Golf
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: 2024 Miami Open Tennis, Tennis Channel
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
