Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Ring, Amazon, Discover and more
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A few highlights: Credit card brand Discover serves up another in a series of ads starring Jennifer Coolidge; this time she goes grocery shopping with her bodyguard. (Ad Age’s Adrianne Pasquarelli has the backstory on the campaign: “Why Discover is using Jennifer Coolidge to build brand service awareness.”) Three elderly friends take a surprising joy ride in a nostalgic Amazon spot. (Ad Age’s Tim Nudd has the backstory: “Amazon’s lovely 2023 holiday ad once again proves less is more.”) And Ring promotes its Black Friday deals.
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Shine True, Fuse
Brand Overview for Last 30 Days
Impressions:
563,009,447
(10% of industry)
Est. TV Spend:
$7,904,633
(10% of industry)
Interruption Rate: 3.03%
Attention Index: 104 (4% fewer interruptions than avg.)
Premiered on: La Güereja de mi vida, Galavision
Brand Overview for Last 30 Days
Impressions:
2,484,665,768
(21% of industry)
Est. TV Spend:
$21,719,857
(25% of industry)
Interruption Rate: 1.35%
Attention Index: 101 (1% fewer interruptions than avg.)
Premiered on: The Season: Ole Miss Football, ESPNU
Brand Overview for Last 30 Days
Impressions:
1,939,526,416
(11% of industry)
Est. TV Spend:
$25,139,762
(9% of industry)
Interruption Rate: 3.04%
Attention Index: 102 (2% fewer interruptions than avg.)
Premiered on: Just Married, FX
Brand Overview for Last 30 Days
Impressions:
433,906,340
(17% of industry)
Est. TV Spend:
$3,555,153
(23% of industry)
Interruption Rate: 1.55%
Attention Index: 98 (2% more interruptions than avg.)
Premiered on: KTLA 5 News at 11, CW
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
