Watch the newest commercials from Starbucks, Infiniti, Capital One and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Infiniti says the QX80 is “cleared for takeoff.” Samuel L. Jackson, Spike Lee and Charles Barkley star in two new installments of Capital One’s long-running basketball-themed campaign timed to March Madness. (Ad Age’s Tim Nudd and Sabrina Sanchez previewed this year’s batch of spots on March 13 in “13 creative campaigns to know about today.”) And Starbucks says, “Your free refill is ready.” See all of Ad Age’s 2025 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv Starbucks: Your Refill Is Ready Premiered on: Shifting Gears, ABC Brand Overview for Last 30 Days Impressions: 1,866,810,253 (8% of industry) Est. TV Spend: $18,434,599 (15% of industry) Interruption Rate: 1.88% Attention Index: 110 (10% fewer interruptions than avg.) Capital One (Credit Card): Hoopla Premiered on: Unsportsmanlike with Evan, Canty and Michelle, ESPNU Brand Overview for Last 30 Days Impressions: 1,409,281,829 (39% of industry) Est. TV Spend: $8,931,989 (28% of industry) Interruption Rate: 1.88% Attention Index: 108 (8% fewer interruptions than avg.) Infiniti: Clear for Takeoff Premiered on: NHL Hockey, truTV Brand Overview for Last 30 Days Impressions: 258,937,573 (1% of industry) Est. TV Spend: $1,091,215 (1% of industry) Interruption Rate: 1.64% Attention Index: 102 (2% fewer interruptions than avg.) Capital One (Banking): The Bank is Open Premiered on: Unsportsmanlike with Evan, Canty and Michelle, ESPNU Brand Overview for Last 30 Days Impressions: 584,486,851 (6% of industry) Est. TV Spend: $3,501,214 (7% of industry) Interruption Rate: 2.10% Attention Index: 100 (0% fewer interruptions than avg.) Copper Rock Golf Course: 18 Incredible Holes: The Hardest Part is Choosing Your Favourite Premiered on: Live From THE PLAYERS, Golf No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Starbucks, Infiniti, Capital One and more

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