Watch the newest commercials from State Farm, Taco Bell, Twix and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.) A few highlights: Taco Bell enlists “Saturday Night Live” alum Pete Davidson to promote its new breakfast menu. (Ad Age’s Alexandra Jardine has the backstory: “Pete Davidson apologizes for Taco Bell’s wacky breakfast offerings.”) Kansas City Chiefs Coach Andy Reid and his star quarterback Patrick Mahomes team up for the latest from State Farm. And in a Halloween-themed spot, Twix deploys a Ouija board to help settle the Left Twix vs. Right Twix debate (for now). See all of Ad Age's 2023 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv Taco Bell: Breakfast: A Bit Crazy Premiered on: Hidden Habitats, BBC America Brand Overview for Last 30 Days Impressions: 1,488,500,136 (5% of industry) Est. TV Spend: $15,431,842 (7% of industry) Interruption Rate: 1.51% Attention Index: 91 (9% more interruptions than avg.) State Farm: Nap Time Premiered on: College Football Final, ESPNU Brand Overview for Last 30 Days Impressions: 1,968,769,238 (9% of industry) Est. TV Spend: $31,752,799 (12% of industry) Interruption Rate: 2.02% Attention Index: 105 (5% fewer interruptions than avg.) Twix: Left or Right: Spirits Premiered on: Martin, VH1 Brand Overview for Last 30 Days Impressions: 130,668,216 (1% of industry) Est. TV Spend: $741,477 (2% of industry) Interruption Rate: 1.44% Attention Index: 80 (20% more interruptions than avg.) Rakuten: Cha-Ching While You Sing Premiered on: Monk, Hallmark Movies & Mysteries Brand Overview for Last 30 Days Impressions: 179,163,555 (2% of industry) Est. TV Spend: $1,082,190 (2% of industry) Interruption Rate: 2.03% Attention Index: 81 (19% more interruptions than avg.) VISA: Changing the Game Premiered on: NFL Football, NBC Brand Overview for Last 30 Days Impressions: 151,060,372 (2% of industry) Est. TV Spend: $7,205,832 (10% of industry) Interruption Rate: 2.83% Attention Index: 86 (14% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Subscribe to Ad Age now for the latest industry news and analysis. Tracking layoffs and budget cuts How brands and agencies are bracing for a recession Click here

Watch the newest commercials from State Farm, Taco Bell, Twix and more

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