Watch the newest commercials from Taco Bell, Amazon, AncestryDNA and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Comedian and actress Michelle Buteau stars an Amazon back-to-school spot. AncestryDNA promotes a sale on its DNA Activation Kit that normally sells for $119, but is now available for $49 (through July 30). And Taco Bell hypes its Cheesy Street Chalupas. See America's Hottest Brands 20 brands that are trending in 2024 Click here Today's TV Ad Highlights Data provided by iSpot.tv Progressive: Whistleblower Premiered on: The Loud House, Teen Nick Brand Overview for Last 30 Days Impressions: 5,264,660,638 (32% of industry) Est. TV Spend: $29,203,770 (30% of industry) Interruption Rate: 2.30% Attention Index: 103 (3% fewer interruptions than avg.) Dunkin': Dunkin'Terns: Dunkin’ Iced, Feels So Nice Premiered on: Sex and the City, E! Brand Overview for Last 30 Days Impressions: 1,149,236,806 (4% of industry) Est. TV Spend: $6,327,464 (7% of industry) Interruption Rate: 2.30% Attention Index: 97 (3% more interruptions than avg.) Lysol (Laundry): The Lost Bet Premiered on: Early Today, NBC Brand Overview for Last 30 Days Impressions: 188,701,829 (2% of industry) Est. TV Spend: $630,729 (2% of industry) Interruption Rate: 1.28% Attention Index: 90 (10% more interruptions than avg.) Progressive: Dr. Rick: Weather Premiered on: The Loud House, Teen Nick Brand Overview for Last 30 Days Impressions: 5,264,660,638 (32% of industry) Est. TV Spend: $29,203,770 (30% of industry) Interruption Rate: 2.30% Attention Index: 103 (3% fewer interruptions than avg.) Famous Footwear: Back to School: Pump the Pedals Premiered on: The Fast and the Furious, FX No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Taco Bell, Amazon, AncestryDNA and more

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