Watch the newest commercials from Tide, King’s Hawaiian, Dr Pepper and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: A man’s friends confront him about his out-of-control pile of dirty laundry in the latest from Tide. Peyton and Eli Manning help hype King’s Hawaiian sweet rolls. And Dr Pepper serves up another installment of its long-running “Fansville” faux dramatic series. See America's Hottest Brands 20 brands that are trending in 2023 Click here Today's TV Ad Highlights Data provided by iSpot.tv Tide: The Pile Premiered on: Hollywood 911, Reelz Channel Brand Overview for Last 30 Days Impressions: 2,670,852,646 (24% of industry) Est. TV Spend: $9,688,949 (26% of industry) Interruption Rate: 1.97% Attention Index: 84 (16% more interruptions than avg.) King's Hawaiian: Slider Sunday: Perfectly Imperfect Premiered on: Southern Charm, BRAVO Brand Overview for Last 30 Days Impressions: 3,424,903 (<1% of industry) Est. TV Spend: $7,440 (<1% of industry) Interruption Rate: 3.91% Attention Index: 86 (14% more interruptions than avg.) Dr Pepper: Fansville: Overreaction Premiered on: Pro Pulling League, CBS Sports Brand Overview for Last 30 Days Impressions: 259,076,323 (8% of industry) Est. TV Spend: $1,678,454 (10% of industry) Interruption Rate: 3.65% Attention Index: 95 (5% more interruptions than avg.) VISA: Neverending Fan Premiered on: NFL Football, ESPN2 Brand Overview for Last 30 Days Impressions: 19,558,139 (<1% of industry) Est. TV Spend: $2,133,517 (8% of industry) Interruption Rate: 2.17% Attention Index: 152 (52% fewer interruptions than avg.) Jinx: Sacrifices Premiered on: Barbie Dreamhouse Challenge, HGTV Brand Overview for Last 30 Days Impressions: 10,010,063 (<1% of industry) Est. TV Spend: $19,675 (<1% of industry) Interruption Rate: 1.19% Attention Index: 97 (3% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Tide, King’s Hawaiian, Dr Pepper and more

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