Watch the newest commercials from Tide, Ricola, AT&T and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: A mother talks about how she keeps her family’s white clothes clean without using bleach with Tide Ultra Oxi White and Bright. A father, his daughter and son shout “Ricola” from a hilltop in a commercial for the brand’s new cherry flavor. And pro golfer Rose Zhang is a master multitasker in the latest from AT&T. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here Today's TV Ad Highlights Data provided by iSpot.tv AT&T Wireless: Multitasking Leveled Up Premiered on: First Take, ESPN Brand Overview for Last 30 Days Impressions: 1,499,371,253 (9% of industry) Est. TV Spend: $61,881,647 (40% of industry) Interruption Rate: 3.34% Attention Index: 89 (11% more interruptions than avg.) Tide: Not for Long Premiered on: Rubble & Crew, Nick Brand Overview for Last 30 Days Impressions: 2,027,492,349 (26% of industry) Est. TV Spend: $8,097,971 (27% of industry) Interruption Rate: 1.65% Attention Index: 98 (2% more interruptions than avg.) Jeep: Inspiring the Realities That Drive Us Premiered on: My Dad's a Soccer Mom, ASPiRE Brand Overview for Last 30 Days Impressions: 1,231,492,980 (5% of industry) Est. TV Spend: $11,068,420 (5% of industry) Interruption Rate: 3.43% Attention Index: 89 (11% more interruptions than avg.) Elton John AIDS Foundation: Let Your Inner Elton Out Premiered on: The Best of Nipsey Hussle, Revolt Brand Overview for Last 30 Days Impressions: 5,045,038 (<1% of industry) Est. TV Spend: $17,322 (<1% of industry) Interruption Rate: 2.29% Attention Index: 145 (45% fewer interruptions than avg.) Ricola: Make Everyday More Flavorful Premiered on: Neighborhood Wars, A&E Brand Overview for Last 30 Days Impressions: 212,229,503 (2% of industry) Est. TV Spend: $687,759 (2% of industry) Interruption Rate: 1.26% Attention Index: 105 (5% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Tide, Ricola, AT&T and more

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