Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from True Botanicals, Care.com, The Home Depot and more
A few highlights: Care.com says it can help you “find all the help you need”—babysitters, nannies, dog walkers and more. Actress Jessica Chastain says that True Botanicals Phyto-Retinol Sleep Serum “has completely changed my skin.” And The Home Depot promotes its sale on the LG WashCombo All-In-One (it’s $1,998 instead of $2,999 through Jan. 24).
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Play Time with Al, BabyFirst TV
Brand Overview for Last 30 Days
Impressions:
122,703,937
(8% of industry)
Est. TV Spend:
$987,696
(13% of industry)
Interruption Rate: 2.05%
Attention Index: 94 (6% more interruptions than avg.)
Premiered on: America's Newsroom, Fox News
Brand Overview for Last 30 Days
Impressions:
69,730,653
(4% of industry)
Est. TV Spend:
$220,566
(3% of industry)
Interruption Rate: 1.27%
Attention Index: 110 (10% fewer interruptions than avg.)
Premiered on: Rise & Shine, BabyFirst TV
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Epic.Awesome.Videos, MTV Live
No airings data over the last 30 days; visit iSpot.tv for brand data going forward.
Premiered on: Columbo, GAC Family
Brand Overview for Last 30 Days
Impressions:
959,038,408
(22% of industry)
Est. TV Spend:
$8,512,725
(30% of industry)
Interruption Rate: 1.96%
Attention Index: 107 (7% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
