Watch the newest commercials from Verizon, AT&T, Eggland’s Best and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: An overly dramatic woman with a broken phone learns that she can trade it in and get a new Samsung Galaxy S24+ with a Verizon plan. AT&T’s Lily character (Milana Vayntrub) presides over a support group for people who got bad deals in a spot that also promotes the Samsung Galaxy S24+. And Eggland’s Best says its eggs offer “superior nutrition,” including more of vitamins D and E, and less saturated fat. Super Bowl commercials Tracking the latest brand and agency plans Enter here Today's TV Ad Highlights Data provided by iSpot.tv AT&T Wireless: Trust Again Premiered on: The Jim Rome Show, CBS Sports Brand Overview for Last 30 Days Impressions: 1,331,241,063 (9% of industry) Est. TV Spend: $36,847,573 (20% of industry) Interruption Rate: 3.18% Attention Index: 106 (6% fewer interruptions than avg.) Verizon: Broken Phone Premiered on: Who's the Boss?, Independent Film (IFC) Brand Overview for Last 30 Days Impressions: 4,191,059,115 (27% of industry) Est. TV Spend: $59,301,023 (33% of industry) Interruption Rate: 2.53% Attention Index: 103 (3% fewer interruptions than avg.) Samsung Mobile: Search at Your Fingertips Premiered on: Chicago Med, NBC Brand Overview for Last 30 Days Impressions: 110,461,216 (8% of industry) Est. TV Spend: $565,536 (2% of industry) Interruption Rate: 2.33% Attention Index: 88 (12% more interruptions than avg.) World Gold Council: Gold: Standing the Test of Time Premiered on: Ana Cabrera Reports, MSNBC Brand Overview for Last 30 Days Impressions: 66,638,786 (2% of industry) Est. TV Spend: $490,470 (1% of industry) Interruption Rate: 2.78% Attention Index: 95 (5% more interruptions than avg.) Eggland's Best: Superior in Nutrition Premiered on: The Talk, CBS Brand Overview for Last 30 Days Impressions: 200,550,068 (6% of industry) Est. TV Spend: $670,831 (4% of industry) Interruption Rate: 1.04% Attention Index: 103 (3% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Verizon, AT&T, Eggland’s Best and more

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