Watch the newest commercials from Vital Farms, Inspired Closets, Peter Millar and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: A mother grows nostalgic before driving her son off to college in an Inspired Closets commercial. Peter Millar calls attention to its status as the Official Outfitter of the U.S. Open. And in another golf-themed spot, Vital Farms says, “From farmers to athletes, here’s to those working hard every day to change the way the game is played.” Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here Today's TV Ad Highlights Data provided by iSpot.tv T-Mobile: Swing Big: Apple TV+ Included Premiered on: No Time to Die, USA Network Brand Overview for Last 30 Days Impressions: 1,861,186,284 (14% of industry) Est. TV Spend: $14,270,114 (15% of industry) Interruption Rate: 2.32% Attention Index: 103 (3% fewer interruptions than avg.) Vital Farms: Game Changing Eggs: Golf Premiered on: 2024 U.S. Open Golf Championship, USA Network No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Peter Millar: Pinehurst: A Way of Living Premiered on: 2024 U.S. Open Golf Championship, USA Network No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Inspired Closets: College Trip: Free Consultation Premiered on: Zillow Gone Wild, HGTV No airings data over the last 30 days; visit iSpot.tv for brand data going forward. NOBULL: All New Premiered on: 2024 U.S. Open Golf Championship, USA Network Brand Overview for Last 30 Days Impressions: 22,770,411 (1% of industry) Est. TV Spend: $68,253 (1% of industry) Interruption Rate: 2.47% Attention Index: 78 (22% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Vital Farms, Inspired Closets, Peter Millar and more

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