Watch the newest commercials from VRBO, AncestryDNA, Popeyes and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: VRBO says, “When other vacation rentals have surprise drop-ins, try one you’ll have all to yourself” in two spots that illustrate how annoying it is to have a property host underfoot. Jimmy O. Yang helps Popeyes hype its boneless wings. And AncestryDNA explains how it tracks unique traits. Check out the latest Ad Age events and award programs Today's TV Ad Highlights Data provided by iSpot.tv Popeyes: Identity Premiered on: Cleopatra: Sex, Lies and Secrets, Science Channel Brand Overview for Last 30 Days Impressions: 1,090,510,257 (4% of industry) Est. TV Spend: $4,503,045 (4% of industry) Interruption Rate: 1.74% Attention Index: 88 (12% more interruptions than avg.) VRBO: Relax: Underwear: Host Free Stays Premiered on: PGA Tour Golf, Golf Brand Overview for Last 30 Days Impressions: 326,577,095 (6% of industry) Est. TV Spend: $2,640,468 (8% of industry) Interruption Rate: 2.31% Attention Index: 100 (0% fewer interruptions than avg.) Ancestry: Legendary Dads Premiered on: Today With Hoda & Jenna, NBC Brand Overview for Last 30 Days Impressions: 568,530,278 (63% of industry) Est. TV Spend: $2,026,387 (67% of industry) Interruption Rate: 2.15% Attention Index: 97 (3% more interruptions than avg.) VRBO: Relax: Sunbathing: Host Free Stays Premiered on: CNN News Central, CNN Brand Overview for Last 30 Days Impressions: 326,577,095 (6% of industry) Est. TV Spend: $2,640,468 (8% of industry) Interruption Rate: 2.31% Attention Index: 100 (0% fewer interruptions than avg.) Pizza Hut: Our Thing: Thin Crust Premiered on: Unsportsmanlike with Evan, Canty and Michelle, ESPNU Brand Overview for Last 30 Days Impressions: 940,445,945 (12% of industry) Est. TV Spend: $3,420,378 (10% of industry) Interruption Rate: 1.74% Attention Index: 91 (9% more interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from VRBO, AncestryDNA, Popeyes and more

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