Watch the newest commercials from Wayfair, Domino’s, Cascade and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Domino’s hypes its “Plowing for Pizza” campaign. (Ad Age’s Erika Wheless has the backstory: “Pizza Hut and Domino’s winter campaigns include doormats and snowplows.”) Santa Claus sends a thank-you note to Wayfair. And Cascade says, “Dare to dish differently.” Ad Age World’s Largest Advertisers 2023 Ad spending, rankings and analysis for the top 100 advertisers Click here Today's TV Ad Highlights Data provided by iSpot.tv GEICO: The Ease Specialist: Mystery Premiered on: Off Road Racing, FOX Sports 2 Brand Overview for Last 30 Days Impressions: 2,240,060,341 (13% of industry) Est. TV Spend: $63,286,745 (23% of industry) Interruption Rate: 2.81% Attention Index: 103 (3% fewer interruptions than avg.) Domino's: Nominate Your Town: Snow Plowing Premiered on: NHL Hockey, NBC Sports Chicago Brand Overview for Last 30 Days Impressions: 4,923,035,368 (58% of industry) Est. TV Spend: $36,668,624 (56% of industry) Interruption Rate: 1.84% Attention Index: 92 (8% more interruptions than avg.) Wayfair: Holidays: Dear Wayfair Premiered on: Sister, Sister, BET Brand Overview for Last 30 Days Impressions: 1,168,211,666 (7% of industry) Est. TV Spend: $10,124,409 (8% of industry) Interruption Rate: 2.27% Attention Index: 108 (8% fewer interruptions than avg.) Purina Pro Plan: Normal Day Premiered on: Charmed, TNT Brand Overview for Last 30 Days Impressions: 288,421,047 (4% of industry) Est. TV Spend: $2,445,813 (6% of industry) Interruption Rate: 1.72% Attention Index: 57 (43% more interruptions than avg.) Cascade: A Better Option Than Handwashing Premiered on: The Young and the Restless, CBS Brand Overview for Last 30 Days Impressions: 774,910,259 (8% of industry) Est. TV Spend: $4,840,405 (10% of industry) Interruption Rate: 1.78% Attention Index: 103 (3% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Wayfair, Domino’s, Cascade and more

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