Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
Hot Spots
Watch the newest commercials from Wayfair, Domino’s, Cascade and more
A few highlights: Domino’s hypes its “Plowing for Pizza” campaign. (Ad Age’s Erika Wheless has the backstory: “Pizza Hut and Domino’s winter campaigns include doormats and snowplows.”) Santa Claus sends a thank-you note to Wayfair. And Cascade says, “Dare to dish differently.”
Today's TV Ad Highlights
Data provided by iSpot.tv
Premiered on: Off Road Racing, FOX Sports 2
Brand Overview for Last 30 Days
Impressions:
2,240,060,341
(13% of industry)
Est. TV Spend:
$63,286,745
(23% of industry)
Interruption Rate: 2.81%
Attention Index: 103 (3% fewer interruptions than avg.)
Premiered on: NHL Hockey, NBC Sports Chicago
Brand Overview for Last 30 Days
Impressions:
4,923,035,368
(58% of industry)
Est. TV Spend:
$36,668,624
(56% of industry)
Interruption Rate: 1.84%
Attention Index: 92 (8% more interruptions than avg.)
Premiered on: Sister, Sister, BET
Brand Overview for Last 30 Days
Impressions:
1,168,211,666
(7% of industry)
Est. TV Spend:
$10,124,409
(8% of industry)
Interruption Rate: 2.27%
Attention Index: 108 (8% fewer interruptions than avg.)
Premiered on: Charmed, TNT
Brand Overview for Last 30 Days
Impressions:
288,421,047
(4% of industry)
Est. TV Spend:
$2,445,813
(6% of industry)
Interruption Rate: 1.72%
Attention Index: 57 (43% more interruptions than avg.)
Premiered on: The Young and the Restless, CBS
Brand Overview for Last 30 Days
Impressions:
774,910,259
(8% of industry)
Est. TV Spend:
$4,840,405
(10% of industry)
Interruption Rate: 1.78%
Attention Index: 103 (3% fewer interruptions than avg.)
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
