Watch the newest commercials from Wendy’s, E-Trade, Dr. Squatch and more

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) A few highlights: Wendy’s says that “frozen sucks” in a basketball-themed spot promoting its “fresh, never frozen beef” burgers. A little kid discovers that his mom can “speak walrus” in an E-Trade spot. (Ad Age’s Brandon Doerrer has the backstory on the campaign: “Watch E-Trade’s March Madness ad pushing its connection to Morgan Stanley.”) And Mike Tyson stars in a Dr. Squatch Soap Co. spot. See all of Ad Age’s 2025 Agency A-List winners here Today's TV Ad Highlights Data provided by iSpot.tv Dr. Squatch Soap Co.: Moister Mike Tyson Premiered on: The Young and the Restless, CBS Brand Overview for Last 30 Days Impressions: 43,292,393 (<1% of industry) Est. TV Spend: $244,093 (<1% of industry) Interruption Rate: 1.12% Attention Index: 103 (3% fewer interruptions than avg.) E*TRADE from Morgan Stanley: Call of The Wild Premiered on: SportsCenter, ESPN2 Brand Overview for Last 30 Days Impressions: 204,209,050 (3% of industry) Est. TV Spend: $559,521 (1% of industry) Interruption Rate: 2.78% Attention Index: 79 (21% more interruptions than avg.) Wendy's: NCAA March Madness: Frozen Sucks Premiered on: 2025 NCAA Men's Basketball Tournament, CBS Brand Overview for Last 30 Days Impressions: 1,854,030,470 (8% of industry) Est. TV Spend: $15,563,668 (11% of industry) Interruption Rate: 1.71% Attention Index: 103 (3% fewer interruptions than avg.) Major League Baseball: Heroes of the Game Premiered on: MLB Baseball, No airings data over the last 30 days; visit iSpot.tv for brand data going forward. Disney World: Cool Kid Summer Premiered on: Little House on the Prairie, GAC Family Brand Overview for Last 30 Days Impressions: 573,436,856 (21% of industry) Est. TV Spend: $3,546,997 (26% of industry) Interruption Rate: 2.69% Attention Index: 107 (7% fewer interruptions than avg.) Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions - Total TV ad impressions delivered for the brand or spot. Est. National TV Spend - Amount spent on TV airings for the brand’s spots. Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. Sign up for Ad Age newsletters From influencer marketing to agencies, get the latest news and analysis delivered to your inbox Click here

Watch the newest commercials from Wendy’s, E-Trade, Dr. Squatch and more

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